Task
Visual Identity and Website Re-design
Ramos Arquitectos is a Mexico City–based firm led by Felipe Ramos Garibi, known for a design philosophy rooted in conceptual strength, material honesty, and urban responsibility. I developed a brand identity and website that reflect this ethos, amplifying the studio’s growing cultural relevance.
The visual system blends postmodern graphic sensibilities, a rigorous structure, typographic reduction, and visual rhythm with the functional austerity of Brutalist architecture. This pairing embodies the studio’s dual commitment to form and function, as well as regional materiality and international clarity.
Online, the redesigned website serves as an extension of the practice, presenting itself as restrained, legible, and architectural in its own right. Content is organized with deliberate pacing and hierarchy to mirror the cadence of their built work. Altogether, the identity system positions Ramos Arquitectos as both timeless and progressive, anchored in context but never static.
Role : Art Director
Company: Ramos Arquitectos S.A. de C.V.
Location: Mexico City
Category : Experience Design Brand Identity
Industry : Construction
